A modern, fast website built to grow a Waikato electrical business

The brief

James wanted to grow the business. For a trade like his, most new jobs start with a Google search: someone types in "electrician near me", looks at the first few results, and rings whoever seems most trustworthy. If your site is slow or dated, or it just doesn't show up, you never even get the call.

So what he needed was fairly clear. A good-looking, fast website that shows up when people search, and does enough to make them pick up the phone.

What we built

We built the site in Next.js and shipped it as static pages, so it loads almost instantly. That's good for anyone checking it on their phone, and Google likes fast sites too, so it helps with ranking.

SEO wasn't an afterthought. Each type of work James does — residential, commercial, heat pumps, EV chargers, solar — got its own page, written around what people actually search for. We also added the behind-the-scenes structured data that tells Google what the business does, where it works, and when it's open, and kept it in sync with his Google Business Profile so the map listing and the site say the same thing.

His business details all live in one place in the code, so keeping the site up to date is a quick edit rather than a rebuild.

Ads while the SEO caught up

Ranking well on Google is great, but it takes months to build. In the meantime you still want to show up the day someone needs an electrician, so we ran Google Ads as well. The ads put JP Electrics in front of people straight away while the organic rankings climbed.

As those rankings grew, more of the traffic started coming in for free, and the ads had to do less of the work.

How it went

It worked. Over about six months the site went from a few hundred Google impressions a day to closer to a thousand — roughly triple — as the SEO kicked in, for around 195,000 impressions in total.

More to the point, it brought in work. Between the ads and the search growth, JP Electrics got over 200 leads — phone calls and messages through the contact form from people looking to hire.